In today’s day and age, it is extremely important for businesses to get timely and valuable insights into their target market. Among other benefits, it allows them to understand customers’ needs, identify new product opportunities, and establish better rapport with their target audience.
An effective solution to do it all is social listening.
By tracking customer comments and brand mentions, social signal listening helps you obtain real time insights into your target audience. As a result, you can improve your products and deliver a better overall experience to your customers.
As a specialized solutions provider, NetBase can help you make the most out of social listening through the most important platforms over the web. Through NetBase’s easy to use yet powerful software, getting valuable insights into your target market has never been easier.
But even when you have a solution such as NetBase on hand, knowing about certain practices is important to make the most out of them. Having this knowledge lets you deploy your solutions in the most effective way.
To help you achieve your objective through social signal listening in a timely manner, here are a few tips to employ while using a social listening solution.
Use Variations of Your Brand Name as the Foremost Social Signal
This is an obvious but very effective tip to get the most out of your social signal listening software. Given that most customers do not directly tag your brand handle and simply type it in their posts, having your brand set as your foremost signal lets you catch posts that may otherwise be ignored.
This improves your interaction with customers, lets you identify potential clients, and gives you the opportunity to participate in conversations even where your brand handle isn’t mentioned out of hurry.
Use Keyword Related to Your Niche
Since social signal listening is all about obtaining insights, the best way to do it is by using relevant keywords.
This helps you reach out to people who are referring to finding solutions that are pertinent to your niche. It also lets you connect with those individuals who are expressing their frustration with their current solution providers.
As a result, it gives you a window to pitch your brand and its offered services, and helps you gain valuable marketing traction.
Treat Irate Customers as Priority
When you are making use of social listening solutions, your first priority should be to reach out to any irate customers that you identify through the solution.
The sooner you are able to reach out to an angry customer who is complaining about your brand, the easier it is to mitigate the damage. Whether you are offering solutions on the spot or making promises to resolve the problem as soon as possible, it can go a long way towards calming down the irate customer.
On the other hand, if you do not answer to irate customers first and instead make new pitches to potential customers a priority, then it can hurt your brand. It shows that you do not care about existing customers as much as you do about getting new business.
Keeping this in mind, make sure that you are always putting complaint resolution on top of your list, and following it up with making pitches to new leads, or participating in fun conversations with your target audience.
At NetBase, our analytics solutions are designed in a way that do not only help you track your brand’s mentions over the web, but also let you connect with your target audience through other relevant signals. Our social listening solutions also help you prioritize your responses, so that you can make sure to handle your communication accordingly.
To learn more about how NetBase can help you get the most out of your social signal listening, please reach out to us today. We will be glad to answer your questions and help you understand how they can help you establish a credible presence over the web.
